Вакансія Shopper Activation Planning Executive

Key Accountabilities:

• Actively participate in Ops Plan creating. Creating and maintaining a platform that, together with passive communication platform (SOV) input, delivers campaign Awareness targets. Achieve maximum possible effectiveness of platform usage;
• Provide all necessary data inputs into ATSM calculator to plan, prioritize campaigns within Cycle grid;
• Create, maintain, monitor and control processes and procedures for Field force teams to recruit, develop, control. Consultants in fields;
• Create, maintain IT systems to get the most effectiveness of resource allocated (address program, reporting, etc.);
• Ensure qualitative and regular reporting re 1-2-1 targets delivering;
• Control and coordinate allocated budget
• To achieve the maximum possible effectiveness of Entertainment channel targets fulfilment and Company's equipment usage on the entrusted territory for a brand, communication with a consumer;
• Constantly find new opportunities for BAT brands equity growth through effective utilization of contracted platform and non-traditional places;
• To analyze and evaluate activities run within Entertainment platform and maintain regular feedback with line-manager;
• Further development processes in Digital platform as a part of 360: create and validate database collection, content development with the brand team etc.
• To build a professional working relationship with all existing and potential partners;
• To possess relevant and reliable information about all targeted outlets (other places), regularly assess. To possess relevant and reliable information about the activity of direct and indirect competitors, react on complaints and propositions of partners and customers in accordance with Company procedures and on a timely basis;
• To maintain all local normative statements, internal rules, all procedures, orders including Trade Marketing Policies and procedures as well as Ukrainian legislation rules.

Knowledge, Skills and Experience

• Master’s degree in a relevant sphere;
• Ukrainian/Russian languages – native, English – Upper-Intermediate;
• Profound Technical skills (Microsoft office, SAP, 1C, other);
• Proven Analytical Skills;
• Be expert in active platform;
• Basic understanding of marketing principles (CDF, 4P, Brand equity);

• Understanding modern consumer trends, trade channels specific and consumer behavior, events;
• Analytical skills and understanding of factors influencing on brand equity growths;
• Good communication and negotiation skills;
• Ability to work independently as well as in the team;
• A valid driving license of «B» category and experience in driving not less than 1 year
• It is desirable to have an experience in sales or trade marketing not less than 2 years.

British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.

We are proud that we are consistently among the top 5 companies on the London Stock Exchange.

Our portfolio includes our world-famous Global Drive Brands – Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans – along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.

Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype and Voke.