Вакансія Marketing manager

LLC Lycamobile, the world’s largest mobile virtual network operator, operating in 23 countries, and is the market leader in the international prepaid mobile calls market, with over 16 million customers worldwide, is wanted marketing manager:

Reporting directly to the Head of Sales, you will be have proven experience in FMCG and Online Channel marketing and will be able to develop both strong offline and online marketing campaign strategies and implement these for our Operation.

You will:

• drive the creation of rolling and retailer specific promotional plans & their effective implementation, working closely with both the Sales and Marketing Teams, plus key customer and agency contacts.
• manage all secondary display initiatives & retailer media proposals.
• produce a monthly channel marketing review detailing visibility and promotional metrics including photographs, detailed CPA analysis and recommendations.
• develop strong working relationships with the product teams to ensure the launch of all new promotions and any other initiatives that meet commercial requirements. Also to ensure the marketing team is kept up to date with any relevant developments relating to competitor activity in the channel.
• provide essential support for the Sales and Marketing teams in terms of presentation development, pack shot photography, and merchandising.
• support the Senior Management team in other initiatives such as insight generation & store support activity.
• be responsible for developing an online strategy and plan for Ukraine.
• identify target markets against marketing objectives and plan campaigns accordingly.
• be responsible for database segmentation, and have the strategic ability to analyse data and create compelling insights.
• use the insights to target both existing and new customers and deliver creative marketing campaigns online.
• be responsible for delivering a suite of management reports covering all marketing activities including CPA analysis and ROI
• be responsible for working closely with the communications team to ensure cross fertilisation of public relations into the website and back.

Key Relationships

• Internal– Marketing Director, Country Manager, Head of Marketing Communications, Product Managers, UA Sales Team,
• External– Retailers, Agencies, PPC Agency, Customers, Potential Customers.